New company, new name, new brand.

The task was straight forward yet complex, find an appropriate new name that would satisfy both the client, the customers and the market. Then produce a new brand identity that would describe the service, reflect the company values, and stand out in a crowded business environment.

We were given a comprehensive brief from a team establishing a new build development and regeneration consultancy.

Starting from scratch meant researching company names in the UK and globally, ensuring appropriate online URL addresses, and then developing a new brand identity.

We checked the competition, considered the client positioning, and produced a brand DNA from which we could start the process.

We worked through many alternative names and design solutions to arrive at a name and brand identity loved by the client and fit for the market place.

Our designs included logostyle, colour pallette, fonts, collateral, business presentation templates, brand guidelines and initial website style.

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  • 01908 223 214
  • 6 Manor Farm Court, Old Wolverton, Milton Keynes MK12 5NN