Aligning a classic with tradition

The world's most iconic Fish and Chip brand, Harry Ramsden's, turned to Murphy Varley to refresh its Corporate identity and build a new, function rich transactional website. The agency also developed an integrated solution for 'Order and Pay at Table' which was implemented as part of the company's post pandemic business strategy. The website and associated systems are now being run successfully by the brand.

Harry Ramsden's is a heritage brand with international aspirations and, in order to take advantage of a growing global audience, it was felt that a return to 'Harry's' famous signature would reposition the brand and align it more closely with its genuine credentials of delivering the best fish and chips - worldwide!

A refresh of the brand signature together with a recognisable moniker was designed and applied to new menu designs and all other brand collateral. A new signage scheme was also designed and implemented internationally.

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