When one of the world leaders in cancer diagnostics wanted to demonstrate their range of laboratory systems, without the need to physically transport them around the globe, who did they turn to?
'Virtualab' is an interactive touch-screen solution that enables customers to move around the demonstration laboratory and interface with each piece of equipment as they would in a real life situation. This digital solution allowed Leica Biosystems to present their complete range of complex and intricate equipment at exhibitions and symposiums, globally, saving the huge expense of specialist shipping and installation.
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