Vindis Group is a family owned business that has grown by delivering both a personal and professional service. Their network includes Audi, Bentley, Ducati, ŠKODA, SEAT, CUPRA, Volkswagen and Volkswagen Commercial Vehicle retailers, spanning six counties.
The first step in the project was the discovery phase. We met with the Vindis Group team to understand their business goals and objectives, target audience, and website requirements. We also conducted a competitive analysis to see what other automotive websites were doing well and identify opportunities for improvement.
One of the main challenges we identified was the complexity of the Vindis Group's business. With multiple brands, locations, and services, it was important to find a way to organize the information in a way that was easy for users to understand and navigate. We also needed to ensure that the website was optimized for search engines, as this was a key source of traffic and leads for the company.
After the discovery phase, we moved on to the design phase. We created wireframes and mockups to visualise the layout and structure of the new website. We worked closely with the Vindis Group team to ensure that the design met their brand guidelines and reflected their values and personality.
One of the key design elements we incorporated was a mega menu that allowed users to quickly and easily navigate to the different brands and services offered by the Vindis Group. We also created a custom search functionality that allowed users to search for specific models or services across all the different brands and locations.
Once the design was approved, we moved on to the development phase. We built the website using a content management system (CMS) that allowed the Vindis Group team to easily update and manage the content on the website.
We optimised the website for search engines by incorporating best practices such as optimising page titles and descriptions, creating an XML sitemap, and implementing schema markup. We also ensured that the website was fully responsive and optimised for mobile devices.
After several rounds of testing and refinement, the new Vindis Group website was launched. The feedback from the Vindis Group team and users was overwhelmingly positive. The website was easy to navigate, and users were able to quickly find the information they were looking for.
The new website also resulted in an increase in traffic and leads for the Vindis Group. The custom search functionality allowed users to find specific models and services, which helped drive more leads and conversions. The website also performed well in search engine rankings, resulting in a steady stream of organic traffic.
Designing and building the new Vindis Group website was a challenging but rewarding project. By understanding the client's business goals and target audience, we were able to create a website that not only looked great but also drove real business results. The project was a great example of how effective web design and development can have a positive impact on a business's bottom line.