Since its formation in 1985 the agency has specialised in Automotive Marketing, working closely with the owners of various groups to deliver successful marketing strategies supported by tactical campaigns. We have an excellent reputation for close collaboration with all departments and levels within each dealership to meet their objectives, and this is supported by strong and impactful creative concepts.
We began working closely with the Wayside Group in the early 90’s when they had 2 small dealerships. Together with the owners we developed a clear and effective marketing strategy supported by multichannel tactical campaigns across 20 years, which resulted in a group of 21 dealerships, with 900 staff, and a turnover of £300m. The final outcome was a hugely successful sale to Jardines Group in 2011.
In 2012 we worked with the owners of the newly formed Endeavour Group to create their logo and CID in addition to developing their long term marketing strategy with ongoing multi-channel tactical support. This has resulted in a company which now has a string of dealerships for Hyundai and Lotus as well as being the UK’s largest Volvo franchise group covering London and the south east.
Our relationship with Vindis was forged from our reputation with Wayside. Vindis wanted to differentiate themselves from the crowd and create a unique platform for customers to experience and interact with their business. We worked closely with Vindis management to create vindisgroup.com, an innovative platform that has since gone through many evolutions in pursuit of achieving the highest level of engagement and conversion possible.
Working closely with the owners, directors and managers at Blade Group, the largest Motor Group in the South West at the time, we delivered manufacturer, group and local marketing campaigns and activities across multiple platforms for six different Brands. During our tenure Blade Group turnover grew to over £300m before the successful sale of the business to Heritage Group in 2019.
We were approached by the marketing manger of Furrows Group who previously worked for a major industry website provider and was aware of our work with the Blade Group. Since then, we have worked closely with the Managing Director and much of the senior management team to help celebrate their centenary year in business, supporting various customer events, running multi-platform, integrated campaigns and beyond - even creating a unique event management portal.
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